Design by Nedda El-Asmar
This beautiful example of metalworking with its slender curves is emblematic of the Airdiem brand.
It revisits the esthetic codes and stands out as a timeless and cosmopolitan piece.
I wanted to create something streamlined that also looked timeless. It’s a functional object that suggests those moments of relaxation when you just take your own time. A truly convivial object.
Voted Designer of the Year in 2007, Nedda reformates familiar objects in a contemporary language, adding whimsy without ever falling into triviality.
This magician of metalwork gives the object the poetry it needs to step out of the ordinary.
It was that original modernity that allowed this narghile to win the Van de Velde Design Prize in 2007 and the Observateur du Design in 2008.
With her daring and witty creations, Nedda has carved out a solid international reputation.
She helps bring success to French brands, including Hermès and Puiforcat, for whom she has been designing for some ten years, along with Robbe & Berking, Carl Mertens and Gense.
Some of her pieces can now be seen in design museums and major collections.